Before I start: I should point out all mentions of women making me a sandwich are meant to be taken in the form of a joke. There is no way I actually hold those views. If I did, my wife would punch me in the babymaker.
One of the major things that has happened since I last started spamming my own site with bootleg posts is…I got a job. A nice, low stress job.
I’d love to post here about why I left journalism and radio producing, but there are two things standing in my way: 1) (and the most likely one) is that I’ll get sued for damaging a reputation. 2) After getting out, I realised the amount of pressure that journalists and producers (especially TV and Radio producers) are under is ridiculous. I don’t want to have to do that for the rest of my life.
Hang on a second…this blog is meant to be somewhat funny. Whoops. In a time honoured Internet tradition: here, have a demotivational poster.
So one of the things I wanted to find out about my new job was how much money I would be taking home after student loans and tax were taken out. Answer: Not as much as I expected. Long answer: Holy shit this is such a bad way of communicating pay calculations.
Click on the link to be taken to the calculator I’m talking about.
The site is an Australian job search site called “CareerOne” and is backed by most of the newspaper owners in this country (well, owner, but we won’t get into that big old bucket of sludgy pocky right now).
Here’s a screenshot of the calculator at work, first at fifty thousand dollars a year:
Now at one hundred thousand dollars a year:
And then set to the maximum:
Ooookay. So what is wrong with this you might ask? The whole purpose of the site is to find you a better job (actually, it isn’t, the whole purpose of the site is to sell space to potential employers and sell advertising space to make the owners a mint, but again: bucket of sludgy pocky). So why is this bad.
Because it is terrible communication.
We often say things like “a picture is worth a thousand words”. Well, it is in communications. You can get so much more done through pictures than you could through words alone. BUT here is the kicker – whilst a picture is worth more than a thousand words, that picture could also contain other ways of ‘decoding’ it (that’s “interpreting it” to ordinary people like you and me) that the designer didn’t think about. For example:
Why the f*cking f*ck is the main person male? Are you saying women shouldn’t work, CareerOne? Are you saying that women are only good for making sandwiches?
Instead of pointing out all of the things wrong with the calculator, I’m just going to focus on the food. That might be because I’m so hungry my Maltese Terrier is looking tasty.
But here’s a thing : I like baked beans on toast. I love me some baked beans on toast. I eat really damn well, but sometimes I feel like junky food and I’ll bust out baked beans on toast. So why is that my only “Unwind” option for a low paying job?
I can cook a meal that will last me dinner and four lunches for under $20. Sure, I could make it cheaper, but I’m kinda like one of those guys who buys expensive beer on a low salary – I’m not going for cheap as hell, I’m going for awesome tastiness.
The other day we (wife and I) busted out a pumpkin and silverbeet soup with deep fried wantons that had spicy seasoned lamb mince in them. Total cost: $33. Total amount of meals gotten out of it? 11. Eleven! That makes it worth $3 a serve.
So why am I saying all of this? Look at the food on the calculator again.
The problem here is that I look at these pictures and instead of going “ooo, I want shiny lobster”, I say to myself:
How did somebody who is working back (see the picture in the bottom left of the calculator) get time to cook lobster and mussels?
But on a serious note, I ask myself: Why should I be aiming to live the lifestyle where I can eat lobster?
What is going on here is the higher you raise your bar, the more luxurious your lifestyle becomes. At $150,000 per year, you get to go to work in a limo, have the top office space and eat lobster.
The difference between $30,000 a year and $50,000 a year is a cheap, knock off and ugly coffee table. Literally. That’s it: $16,000 a year more will only get you a coffee table made out of something that resembles dark chipboard that wants to eat your soul.
From a communications perspective, this calculator doesn’t work as well as the designer thought it would. It reinforces the idea that somebody who earns less than a certain amount per year is dumb and can’t figure out how to buy nice cheap furniture or cook properly. Essentially, it is hammering home the idea that the only thing you should aim for in a job is higher pay.
Without going all socialist/bohemian on you, I can say from my own experience that this is crap. As a radio producer, I was earning $6,000 a year less than I will be earning shortly. I have a job that has a lot less stress – a lot less excitement and a lot less creativity, yes, but a lot less stress.
So how would this calculator feel to you if you were nearing the end of your career and only earning about $50,000 a year? It would make you feel like crap because it lays a foundation of a thought that maybe you didn’t work hard enough. Look at what you could have achieved if you had worked hard! Lobster! Crayfish! Whatever the hell the red tasty crustacean is!
If the calculator had done it’s job properly, it would show how you can live off a wage, not just survive. The protagonist changes from survival to living at about 120,000 a year. In between the stages, small objects are changed for enormous amounts of money – $16,000 for a coffee table, for example.
The transport is not much better – it goes from a picture of waiting for a bus in the pouring rain, to catching a taxi in overcast conditions, to driving a sports car in nice weather, to taking a stretch limo to work.
Everything in this calculator is deliberately designed to show you that your life would be fantastic if you earnt more.
This is terrible communications, because it deliberately attempts to make the person coming to the website feel inadequate. Because let’s face it, somebody earning $150,000 a year plus is not going to use CareerOne to find a job. They’ll use their contacts. Us plebs use CareerOne to find a job.
Insulting your customers is not a good communications strategy, CareerOne. Next time you build a calculator, it might be an idea to show people how they can enjoy life at every wage, not how they are just surviving.


















